Welcome to My Portfolio!
Digital Illustration
This Was one of my favourite projects to work on, it started as a pen and ink illustration that I later returned to. From there I updated it with more accurate anatomy for the brain tree and animals and insects found scattered throughout the illustration. Then I further developed it by colouring it and lastly finished it off with various lighting effects.
Corporate Package
Logo Design & Branding
Business cards
Next in the branding process come business cards and letter heads. These are key branding materials for any business and help ensure that you have a simple way to provide your clients with your contact information so the can keep or get in touch with out having to remember something off the top of their head. It also acts as a great promotional opportunity for your business to showcase your Logos and branding materials.
When developing a brand the logo design is always the key to success. Weather it is a re-design or a brand new design it will be the face of your company, There fore I have always believed that it is important to reflect the brands core values through the logo so any potential clients or customers can easily see what your business stands for!
Stationary Design
Depending on your business needs it may be important to add stationary(signs/poster) elements to your brand materials. For this Climbing gym Project it was important that they had a Climbing fee & Membership Board, A climbing grading system, and a road side promotional sign. All of these element create a unique opportunity to promote your business in a number of different ways but it is important to maintain brand standard across them all so they don’t feel out of place and ensure that all of your branding materials stay recognizable as one cohesive brand. This is achieved by maintaining a colour palette, Font selections, and Logos.
Print Advertising Campaign
The Local Business Robba da Matti was in need of a new ad Campaign to promote their three restaurants. The ADs were designed for print advertising working from left to right the first ad was made for a 2/3 magazine print space, The second was made for a full size sky train advertisement and the last one was designed for a 1/4 newsprint ad space. Each ad was designed to promote different parts of the business and showcase them in a unique and eye-catching perspective, But the ads flow together well by maintaining the same header/Footer sections, Type face, and art style. Each ad would work fine on their own but together they help give potential clients a full view of the companies unique features and highlights their best qualities.
Digital AD Campaign
This AD campaign was designed to direct potential clients towards the business new website. Their logo takes up a large section of the AD space to establish brand recognition while the brands colour palette is carried through the rest of the advertisement. The secondary focus was to promote the business excellent quality of food and fantastic flavours. And uses repetition and pattern to create visual interest to draw more eyes and increase interactions with the AD.
The Second AD was designed with the same goals in mind trying to increase their internet traffic. This AD still highlights the businesses excellent quality food service but has a greater focus on the businesses speed as well. This was achieved by creating a unique illustration to try and capture any doom scrollers attention as the scroll through their feed. It also uses typographic elements to draw the eye throw the AD space and towards the Website link hopefully increasing the chances of directing people to their website.
GIF Animation
Valbella Meats GIF Advertisement
This GIF was created to promote the businesses re-designed logo and new secondary logo. While also directing potential clients to their social media to stay up to date on their latest deals before stopping in store to buy some top quality meats!
This GIF was the final part of a larger branding project that required me to make everything seen through the animation including the package design and logo. The animation promotes the brands new product launch, each of the ciders represent one of three greek gods. Zeus, Poseidon, and Hades the advertisement showcases the brand at all levels and follows the unfurling scroll as it falls from the clouds of mount Olympus through Poseidons seas before finally arriving in the depths of Hades.
Legend Berry Orchard GIF Advertisment
Cube City Animation
This GIF was created to showcase the Isometric drawing at the end of the animation. It was mostly just created for fun and to try and push my animation abilities to there limits but a longer form animation could be used for a music video or an interesting animation to draw attention and promote an event.
Package Design
The Objective of this Project was to create a unique packaging design that incorporated elements of the Brands name into the packaging. The Large gem stones represent the Stone part of the name and also the strengthening qualities of the product. While the flowing lines represent the Flowing part of the name but also represent the smoothing qualities of the product and represent the winding nature of rivers. Each design has a unique colour palette so the products can easily be identified from each other while remain cohesive by maintaining the rest of the branding elements.